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BinaCraft focuses on using web analytics for clients’ business evolution and brand growth. By mobilizing the data from your digital marketing channels via web analytics, we help you gain actionable insight into customer behaviour, resulting in improved data-driven marketing decisions.

We specialize in Google Analytics and Adobe Analytics and offer services for every phase of the analytics process:

Planning

Our engagement begins by identifying key performance indicators (KPIs) by which we measure the effectiveness of your digital marketing goals.

Implementation

We work in tandem with your IT team to deploy and configure the web analytics platform to collect the metrics (KPIs) you need.

Insight

We provide a deep insight into your digital marketing channels through segmentation, personas, and click-stream analysis. To make better sense of these insights, we look beyond the spreadsheets and present the captured metrics in intuitive visualizations and dashboards.

Start making better, more informed decisions today.